Company Brand and You

Companies, especially larger companies, can be a melting pot. The stronger the company's brand is, the more likelihood that you, as an employee, will become assimilated into the local corporate culture. Obviously, you aim to work for a company where you fit. But how would you know that you would like it there?

A good start is to research the company well before and during the interview. You will be in stronger position to accurately evaluate whether the company's culture is compatible with you.

Next, be able to communicate two points at the interview: your brand and your fit with the company. Be true to yourself. Of course you want the job, but discovering during the interview that you would not be a good fit could save you from job dissatisfaction and unemployment sooner than later. Likewise, the last thing the employer needs is you becoming another turnover statistic.

You don't have to do it alone; we can help you prepare your resume and other career documents. See Resumes and Cover Letters. For interview strategies and resources see our ebook, Interview Checklists That Get You Hired; also see Interview Coaching. We're here for you if you need assistance.